How we look at search
Thinkbrella's approach to search software applications
Search is a multidisciplinary technology that demands an approach where user design, software engineering and
information architecture are incorporated within the context of the unique business goals of each search application.
Our development process unifies these diverse areas into a structured, collaborative and iterative methodology.
Our forward-thinking approach to search applications is customer focused, user focused, and technology focused.
What is Search Technology
Search technology is any software process that
provides people with a means to discover relevant information
Search technology enables information discovery.
It unifies searching across unstructured information (documents, emails, etc.) and structured information, like entries in an address book, a database or a catalog.
The volume of digital information that businesses and organizations must now manage is increasing rapidly and relentlessly. The ability to intuitively search and browse through digital information has
become the most important tool for mitigating risk, increasing productivity and ensuring business advantage and success.
How we use Collective Intelligence
Collective intelligence is software that
harnesses the knowledge of the crowds in order to solve a problem
We are one of very few software companies that offer application development services using collective intelligence algorithms. When needed, we apply these algorithms in the context of your search applications,
using the social graph as a strategy to improve the quality of your search results.
Using collective intelligence for ranking search is one of the most important emerging tools for powering search applications that feature personalization, recommendations and location-based search results.
